The history of Kelley Blue Book is very interesting and it started in 1918 when Les Kelley parked three Model T Fords in an open lot, put $450 in and that is how he started the Kelley Car Company. The company is popular and appreciated for its innovative approaches to selling cars and attracting clients.
The company evolved and it began publishing other important guides. Soon, it became the industry’s leading provider of pricing services. In 1993, Kelly Blue Book did something remarkable: it ventured into the consumer marketplace by publishing a Consumer Edition of the Blue Book. As a result, it became immediately the number-one selling automotive book, being one of the USA Today best-seller list.
Today, the company is focused on providing trusted information needed by its customers in the field of buying and selling cars. The company managed to gather and analyze transactions from many dealers across the United States and in 2002, visitors benefited from the Fair Purchase Price for new cars.
As the Internet is popular and at hand today, Kelley Blue Book has to innovate again and adapt to all the new things that emerge in this field. It’s a very competitive market, but the company managed to be very appreciated. To be the first or among the first, this company needed to promote its values and services. Thus, commercials are very important. Some of the most popular Kelley Blue Book commercials are:
• Kelley Blue Book’s First Television Commercial – “Projection”:
• Keley Blue Book Karpower Ad:
• Kelly Blue Book Advertising commercial by JDA Automotive:
Nonetheless, commercials are not the only way how Kelly Blue Book has gained popularity. Its strongest sides are professionalism, treating clients very well, correctly and innovation. All these elements contributed to a positive public image of the company and led to an increased number of clients.